Speak With PFS
Do you have a current loan and need to discuss your options? Call and speak with one of our loan officers. We are available 9am-5pm Mon-Fri at (416)223-9300 or use the chat option at the bottom of this page.
We are OPEN.
Prudent Financial has been declared an essential service. Our offices are open for new customers or payment processing by appointment and every precaution has been taken to ensure your safety. If you prefer isolation our Loan Officers are also available online to assist with the entire approval process remotely where it’s possible to do so. For an appointment call 416.223.9300
If you would like to discuss a same day loan you will speed up the process considerably by filling out the application below. We’ll help you choose the right loan option for your circumstances.
Helping Greater Toronto residents & Ontario with FAST lower credit score loans. Your best bank alternative.
Home or car owners Get APPROVED the same day*
Home Equity Loans up to $5,000-$500,000
Own your home? Borrow using the value of your home with a Home Equity Loan. Borrow a small amount or a larger amount depending on your requirements. Prudent Mortgage Corp FSCO Lic # 12059
Car title loans up to $50,000
Fast, same day, affordable vehicle title loans for paid-off cars or vehicles, 6 years or newer. Higher end models such as Lexus, BMW or Cadillacs can be older than 6 years. Very competitive rates for vehicle title loans in the GTA.
Bankruptcy and proposal loan specialists
Prudent was the first in Ontario to loan to people who were in bankruptcy and proposal. Why wait years for a discharge to get a better credit score! Come to Prudent whatever stage of bankruptcy or proposal you are in.
We are one of the leaders in low cost bankruptcy loans in the GTA. Because our loans are reported to the credit bureau, if you pay on time, this will be an important starting point in re-establishing your credit score.
Open loans - pay off early
Open loans mean you can pay off your loan any time within the loan period. Plus, if you decide to pay off early you may be entitled to an interest refund.
Experienced debt specialist in house
If you are overwhelmed with debt and looking for help, call Jill, ext. 224. She has over 20 years of experience speaking to people with a wide range of different bad credit problems.
Get started
Please note - You must be a resident of Ontario to qualify for a loan.
Dear Jill, Gary, Deborah, Irina & all Prudent staff: Thank you for your excellent service and trust in us. You really helped us out!
90% of our business is from repeat and referral customers!

Two ways to apply
We make it easy to apply. Click on the Apply Now button for a simple 3-step application or call one of our helpful loan officers during business hours at 416.223.9300
APR* –6.99% to 56.5% We cannot guarantee 100% approval but are a top GTA lender when the bank is not an option.

Fine Print
Here is the fine print for your Prudent loan. *Some conditions apply
Min and Max period for a Prudent loan repayment
Answer: 1-5 years
What is the maximum annual percentage rate (APR), which includes the interest rate plus fees and other costs for a year?
Answer: 5.75% plus annual fee (ranges from 10% -19%) APR* –6.99% to 56.5% maximum (effective rate will vary).
A representative example of a Prudent loan – How is it broken down with all applicable fees?
This does not include optional life insurance
*Rates vary according to credit risks but at all times compliant with all applicable legislation and Prudent does not rely upon any exclusion intended for a pay day style loan company.
Liens and other searches 16.00 and up dependent on loan amount and amortization.
Prudent Financial is an equity lender. Owning a car or a home provides the highest rate of approval.
Questions? We pioneered the Responsible Lender Pledge. Call us anytime and we’ll be happy to discuss your loan and what fees may be involved depending on your particular circumstances.